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Sometimes Even the Best Homes Don't Sell

New Albany Ohio real estate sold-sign

We all love our homes, and when it’s on the market we wonder why the buyers don’t love it as much.  They should be lining up and walking through admiring every detail as you do, yes?  There’s a reason that some homes sell quickly while others languish on the market, sometimes never selling.  There are a number of factors why your home hasn’t sold – some are impacted by you and others are impacted by market factors beyond your control. 

Three Dynamics at Work in Selling Your New Albany Home

In today’s buyer’s market, there are three important dynamics to address.   First, you need a drama price!  You must be a market leader, not a follower.  We recommend pricing with very little cushion…you want an offer;  if it’s a poor one, you don’t have to accept it but without one you have nothing.  Don’t waste time “testing the market” at a higher price than the market analysis indicates.  What you “need” out of the house unfortunately has no relationship to value from a Buyer’s perspective.   You need to be the best value of all of your competition.  Buyers are savvy and know the competing properties. 

We’ve talked about the 2nd dynamic  in our April 2008 e-Newsletter.   Your home needs to win not only the pricing game but also the Beauty Pageant.  Everything from staging, colors, updates, furnishings, clutter (or lack of) are part of the equation.  The buyer is savvy; they have lots to choose from; and they know the competition. 

The 3rd dynamic that will impact whether your home sells or not is the Realtor who is marketing it.  You want a Realtor with a proven track record, who has an aggressive marketing plan, and can give it maximum exposure to the widest possible range of buyers and their agents. 

Stay Ahead of Changing Market Conditions

The best advice we can offer in a changing market is to get your home sold as quickly as possible once you commit to selling it.  The longer it takes to sell, the more costly it is to the seller – home values are still declining.  You are likely to be paid more today than you will be paid 6 months from now.  Homes that languish on the market are perceived as tired, market-worn and overpriced.  This almost always invites a low offer.  Don’t let it happen to you.   Get it priced dramatically, stage it to win the beauty contest, and if you are in New Albany Ohio, choose a Realtor such as Kate & Tony Thomas, who specialize in the area.

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