Property: 30-Year-Old Georgian Revival in New Albany Country Club
List Price: $3.495 million Sold Price: $3.495 million Days on Market: 31 Days
Notable Feature: Extensively renovated, premier 1.7-acre wooded lot
Built in 1994 and nestled in one of New Albany’s most coveted communities, this 30-year-old brick Georgian Revival home has just made its debut on the market for $3.495 million. Over the past four years, its current owners have lovingly transformed every corner of this 7,409-square-foot estate—resulting in a showplace that seamlessly blends historical charm and modern comfort.
At Thomas | Riddle Real Estate Group, our objective was to tell the story of this stunning property’s meticulous transformation while showcasing the estate’s unique setting to a targeted audience. From multi-tiered brick patios to a grand 70-foot-long great room, it was our job to ensure no detail went unnoticed, capturing the imagination of both discerning locals and high-end buyers nationwide.
Our Marketing Strategy
A. Creating a Visual Narrative
- Professional Photography & Videography:
- Comprehensive property tour showing the home’s Georgian details, renovated interior spaces, and stunning 1.7-acre lot.
- Drone footage capturing the multi-tiered brick patios, gazebo, and surrounding woodland.
- Staging & Styling Consultation:
- Although recently renovated, we emphasized highlighting the home’s new light-filled interior and rich architectural features through purposeful furniture placement and décor suggestions.
- Story-Driven Property Description:
- We underscored the home’s revival, emphasizing how the current owners poured heart and soul into every detail—from dark, compartmentalized rooms to a fully open concept.
B. Targeted Digital Advertising
- Social Media Blitz:
- Curated Facebook and Instagram ads aimed at luxury homebuyers in Columbus and out-of-state audiences looking to relocate.
- Hyper-focused hashtags (e.g., #NewAlbanyLuxury, #GeorgianRevival, #OhioRealEstate).
- Online Listing Optimization:
- Featured on top-tier real estate platforms (Zillow, Realtor.com, etc.) with well-researched keywords to capture searches for high-end homes in Central Ohio.
- Syndicated virtual tour links and high-quality photography to ensure maximum online engagement.
- Email Marketing & Exclusive Previews:
- Leveraged our database of past clients, local business leaders, and known luxury-home shoppers.
- Private open houses and broker previews offered an exclusive first look at the home’s renovation features.
C. Local & National Collaboration
- Press & Media Outreach:
- Pitched the property’s story of transformation to local news outlets, real estate blogs, and architectural publications.
- Emphasized the rarity of a fully renovated Georgian Revival on a premier wooded lot in New Albany Country Club.
- Community Engagement:
- Partnered with local organizations and clubs to reach influential homebuyers within and beyond the immediate neighborhood.
Results: Captivating Buyers & Fast Traction
- Immediate Buzz & Showings:
Word spread quickly about this “freshly reimagined Georgian Revival,” leading to an influx of private showings and open-house turnouts. - Significant Local & National Exposure:
The combination of digital marketing and press coverage garnered attention not just in New Albany, but from out-of-state buyers exploring Ohio’s upscale suburbs. - Strong Offer Activity:
The property received serious inquiries early on, reflecting the success of positioning it as a move-in-ready estate on one of the community’s most desirable parcels. We brought the sellers a full-price offer, which they accepted after just 31 days on market.
Why This Matters for Sellers
This case demonstrates how a thoughtful renovation, combined with targeted storytelling and strategic marketing, can elevate a listing’s profile in a competitive real estate landscape. By focusing on the property’s distinct narrative—a 30-year-old home renewed for modern living—and amplifying the selling points (premier location, layered outdoor spaces, bright interiors), sellers were able to attract buyers seeking both luxury and privacy.
Ready to Tell Your Own Success Story?
Whether you’re listing a classic Georgian Revival or a modern downtown condo, our team at the Thomas | Riddle Real Estate Group understands how to bring out the soul of your home. We’ve spent decades perfecting a marketing approach that highlights each property’s uniqueness—connecting with the right audience at the right time.
Interested in elevating your own real estate journey in Central Ohio?
Contact us today to discover how our tailored marketing strategies and unparalleled local expertise can help you achieve outstanding results.
