Case Study: A One-of-a-Kind A-Frame Sells With Creative Marketing

Case Study: A One-of-a-Kind A-Frame Sells With Creative Marketing

The Dream Home With a Storied Past

In the heart of Saint Louisville, Ohio, stands a truly exceptional A-frame residence—built entirely from California redwood in 1962. This architectural gem had never been offered for sale in its 62-year history. Naturally, the property’s uniqueness demanded a powerful marketing strategy that could highlight its rich history and magnificent design while capturing the imaginations of buyers everywhere.

Our goal at the Thomas Riddle Real Estate Group was twofold:

  1. Showcase this home’s distinctive attributes—from its steeply pitched roof to its custom spiral staircase.
  2. Reach the perfect audience of buyers—both near and far—through creative local initiatives and national exposure.

The Property’s Distinctive Features

  • Entirely Made of California Redwood
    The home’s original builder, who received formal architectural training and worked in the aeronautical industry, sourced California redwood for a completely uncompromising vision. It’s a statement piece you rarely see in Ohio—or anywhere else.
  • Impressive A-Frame Design
    This home’s sharp pitch and expansive interior volume set it apart from typical A-frames. The striking architecture looks straight out of a storybook, yet it’s also painstakingly built to last.
  • Spacious Multi-Level Layout
    • Main Level: Primary suite with a cedar wood closet, stone fireplace, modern kitchen with stainless steel appliances and granite countertops.
    • Second Floor: Two additional bedrooms and a half-bathroom.
    • Third Floor: A fourth bedroom and an additional half-bath.
    • Lower Level: Partially finished walkout basement, adding valuable storage and potential recreation space.
  • Wraparound Deck & Detached Cabin
    The cabin—complete with a wood-burning fireplace—offers endless possibilities as a home office, fitness studio, or short-term rental getaway.

Crafting a Standout Marketing Strategy

A. High-Impact Media & Storytelling

Professional Photography & Videography
We captured every angle of this towering A-frame, including aerial drone footage that highlighted its stunning setting on nearly 7 acres. Interior walkthrough videos focused on the custom spiral staircase and the carefully maintained redwood details.

Property Story & History
Our listing told the story behind this A-frame’s inception—an aeronautical industry professional with an architect’s heart fulfilling his dream to build a truly bespoke home. That narrative resonated with buyers who appreciate craftsmanship and legacy.

Virtual Staging & 3D Tours
For potential out-of-town buyers, we offered immersive 3D tours that showcased every detail, from the open-plan kitchen to the wood-burning stove in the detached cabin.

B. Local & National Advertising

Social Media Blitz
We launched targeted campaigns on Facebook and Instagram, specifically featuring the home’s architectural charm and highlighting the history behind its construction. These ads reached beyond Central Ohio to attract out-of-state buyers.

For the love of old houses social media post

Print & Online Publications
Local community newspapers and real estate blogs picked up the story of this “never-before-on-the-market” A-frame, while national publications recognized its uniqueness. The pitch? A rare, midcentury gem in a prime location, just 30 minutes from New Albany.

Case Study: A One-of-a-Kind A-Frame Sells With Creative Marketing

Email Marketing
We tapped into our robust contact list of prospective buyers, past clients, and real estate enthusiasts, sharing exclusive property details and behind-the-scenes images. We also partnered with influencers who showcase architectural masterpieces, extending our reach nationwide.

C. One-of-a-Kind Open House & Private Tours

Architectural Appreciation Events
We organized special open houses themed around the home’s midcentury roots, inviting architecture buffs and design enthusiasts to experience the property firsthand.

Private Appointments for Serious Buyers
Knowing that many buyers would be intrigued by the idea of a weekend retreat or an Airbnb-like investment, we offered flexible viewing hours, complete with a curated informational guide on potential uses for the property.

Results: High Interest and a Swift Sale

  • Immediate Buzz
    Within days of going live, the property attracted significant attention. In less than a week, interested buyers began touring and envisioning new possibilities for the space.
  • Local & National Media Features
    Thanks to targeted press outreach, this A-frame landed in local real estate columns and even in national “Home of the Week” segments, tapping into audiences who value both unique architecture and countryside charm.
  • Quick Sale & Quick Closing
    The meticulously orchestrated marketing campaign culminated in a sale that delighted our client—validating the power of combining architectural storytelling with strategic promotion.

Why This Matters for Sellers

This case study underscores the importance of creative marketing in unlocking the full potential of truly distinctive homes. An uncommon A-frame built entirely from California redwood isn’t just another listing—it’s a story waiting to be told. By blending historical context, modern digital campaigns, and community connections, sellers can reach buyers who genuinely appreciate a property’s unique qualities, often leading to a faster and more profitable transaction.

Ready to Write Your Own Success Story?

Whether you own an architectural gem, a cozy family home, or a spacious suburban property, the Thomas Riddle Real Estate Group is here to help you achieve similar standout results. Our proven strategies—honed over 26 years of local expertise—combine timeless marketing techniques with cutting-edge digital outreach.

Contact us today to see how our comprehensive marketing plans can lead to your real estate success story.


At the Thomas Riddle Real Estate Group, we pride ourselves on going beyond the typical listing process. Our mission is to celebrate each home’s story while leveraging innovative marketing and in-depth knowledge of Central Ohio’s real estate landscape.

RECENT POSTS

Contact Us

If you’re looking for an experienced real estate team that’s seen it all and can help you achieve your goals—you found us. Contact us here!

Please enable JavaScript in your browser to complete this form.
Name

Skip the form and contact us directly

Email: info@thomasriddle.com

Phone: 614-939-1234