Why do some homes sell quickly while others do not? The 3 New Albany homes pictured above went into contract in 2 – 20 days. Every homeowner thinks their home is “special” – obviously these buyers agreed. Sometimes it’s luck, but it’s becoming clearer and clearer to us that luck is a very small piece of the puzzle. When we meet with sellers, we used to ask “do you want honest or brutally honest?” We don’t do that anymore – every seller needs to hear brutally honest and then follow the brutally honest advice we offer. That’s why these three homes sold as quickly as they did.